With Respect to the Allocation of the Promotional Budget, When

Multiple Choice

With respect to the allocation of the promotional budget, when a brand moves to the maturity stage:

A) push monies are used to encourage retailers to stock more products.
B) advertising is primarily a reminder to keep consumers aware of the brand.
C) promotional dollars will be used only for distributing coupons to customers.
D) all promotional support for the brand will be removed.
E) promotional dollars will be used only for distributing samples.