Which of the Following Is True of the Increase in Sales

Multiple Choice

Which of the following is true of the increase in sales promotion by brand managers?

A) Brand managers tend to ignore sales promotion due to its primacy effect.
B) Many brand managers believe that sales promotions cannot be used to defend against competition.
C) Typically, sales promotions are not used by brand managers while introducing new products.
D) Sales promotions are typically used by brand managers to meet quarterly goals.
E) Sales promotions are generally a neglected part of the IMC process by most brand managers.