Every Time Beth Buys a Book at the Venus Bookstore

Multiple Choice

Every time Beth buys a book at The Venus Bookstore, she presents her Venus card, and the sales associate enters her purchase in a database. When she has purchased five books at regular price, she is sent a coupon for a free book to be picked out on her next visit to the store. This is an example of a:

A) sweepstakes program.
B) frequency program.
C) customer rewards contest.
D) premium promotion.
E) rebate program.