Marketers Who Are Being Held Accountable for Strategy Implementation Often

Multiple Choice

Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision-making. Which of the following would best support a marketer in producing quick and easily measurable jump in sales?

A) Mass-media advertising
B) A strategy that enhances the advertising carryover effect
C) Sales promotions such as coupons and price discounts
D) Bait-and-switch marketing techniques
E) Out-of-home advertising media