Which of the Following Statements About Event Sponsorships and Event

Multiple Choice

Which of the following statements about event sponsorships and event marketing is true?

A) The amount of money spent on event sponsorships has been declining in recent years.
B) Event sponsorships are not typically integrated into a company's marketing communications strategy.
C) Event marketing and event sponsorship are synonymous.
D) Event sponsorship objectives are often part of an organization's public relations activities.
E) Event marketing, unlike other forms of promotion, is ineffective in connecting with consumers in an environment where they are comfortable with receiving a promotional messagE.An event sponsorship is an integrated marketing communications activity where a company develops actual sponsorship relations with a particular event and provides financial support in return for the right to display a brand name, logo, or advertising message and be identified as a supporter of the event.Decisions and objectives for event sponsorships are often part of an organization's public relations activities.