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  3. Study Set
    Advertising and Promotion Study Set 1
  4. Exam
    Exam 16: Sales Promotion
  5. Question
    _____ Involves a Variety of Procedures Whereby Consumers Are Given
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_____ Involves a Variety of Procedures Whereby Consumers Are Given

Question 6

Question 6

Multiple Choice

_____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial.


A) A rebate
B) A refund
C) Sampling
D) Couponing
E) A sweepstakes

Correct Answer:

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