Multiple Choice
Which of the following statements about magazines as an advertising medium is true?
A) Today, magazines are the primary source of entertainment apart from news and information.
B) Magazines are a highly specialized medium that reach specific target audiences.
C) There has been a decline in magazine readership because magazines offer general information.
D) Magazines are not dependent on advertising revenues since they can charge higher prices for their publications.
E) Magazines are the primary advertising medium in terms of advertising revenues.
Correct Answer:

Verified
Correct Answer:
Verified
Q116: Many business magazines are sent free to
Q117: _ offer differentiated editorial content and are
Q118: _ magazines assemble readers with similar lifestyles
Q119: Which of the following statements about the
Q120: Velocity Inc. makes shoes for athletes. Its
Q122: Which of the following is true of
Q123: Which of the following is true of
Q124: Newspapers generally offer more _ than any
Q125: Which of the following is considered to
Q126: Which of the following is a primary