Which of the Following Statements About the Geographic Selectivity Offered

Multiple Choice

Which of the following statements about the geographic selectivity offered by newspapers is true?

A) Newspapers offer less geographic selectivity than most other media.
B) Newspapers in large cities provide very little geographic selectivity to advertisers.
C) Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions.
D) Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers.
E) Newspapers offer advertisers more geographic selectivity than direct mail.