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The Designated Market Area (DMA) of Boston Has Approximately 3

Question 78

Multiple Choice

The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a one-hour sports news program. The program rating for Sports Stories in the Boston DMA is _____.


A) 35
B) 15
C) 10
D) 20
E) 30

Correct Answer:

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