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    Exam 11: Evaluation of Media: Television and Radio
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    The Sole Source of Network Television and Local Audience Information
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The Sole Source of Network Television and Local Audience Information

Question 73

Question 73

Multiple Choice

The sole source of network television and local audience information in the United States is:


A) Arbitron Co.
B) Nielson Media Research.
C) Rockbridge Associates, Inc.
D) Roy Morgan Research.
E) Burke Research.

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