Multiple Choice
The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their TV sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a sports news program. The share of audience for Sports Stories in the Boston DMA is _____.
A) 32
B) 35.5
C) 26
D) 22.2
E) 20.2
Correct Answer:

Verified
Correct Answer:
Verified
Q46: With respect to the basic estimates in
Q47: Donna gets impatient during long commercial breaks,
Q48: Which of the following statements about radio
Q49: There are approximately 900,000 television households in
Q50: Rick likes to watch two television programs
Q52: TV is a popular medium among companies
Q53: _ is defined as one percent of
Q54: Prison, a popular television show, is purchased
Q55: With respect to common television dayparts for
Q56: Which of the following is true of