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The Designated Market Area (DMA) of Boston Has Approximately 3

Question 51

Multiple Choice

The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their TV sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a sports news program. The share of audience for Sports Stories in the Boston DMA is _____.


A) 32
B) 35.5
C) 26
D) 22.2
E) 20.2

Correct Answer:

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