With Respect to the Basic Estimates in the Arbitron Report

Multiple Choice

With respect to the basic estimates in the Arbitron report, share refers to:

A) the percentage people involved in preparing the Arbitron ratings report.
B) the estimated number of people who watch television commercials.
C) the estimated number of radio stations that run a particular commercial.
D) the percentage of listeners in the survey area population.
E) the percentage of the total estimated listening audiencE.The three basic estimates in the Arbitron report are: 1) Person estimates-the estimated number of people listening.2) Rating-the percentage of listeners in the survey area population.3) Share-the percentage of the total estimated listening audience.