Which of the Following Statements Describes an Advantage Inherent in the Flighting

Multiple Choice

Which of the following statements describes an advantage inherent in the flighting method of scheduling?

A) With flighting, there is no danger of wearout.
B) Flighting creates cost efficiency by using advertising only during purchasing periods.
C) Flighting helps in continuous advertising which in turn creates refutational appeal.
D) Flighting enables retention of promotional messages by alternating periods of high and low advertising weight.
E) Flighting serves as a constant reminder to consumers.