Effective Reach Refers to The

Multiple Choice

Effective reach refers to the:

A) percentage of people in the primary target audience a media buy reaches effectively.
B) percentage of people who see and respond to an ad through purchase action.
C) percentage of people in the target audience who can recall an ad after being exposed to the ad once.
D) percentage of a media vehicle's audience reached at each effectual frequency increment.
E) number of times an ad appears in prime-time television.