Which of the Following Statements Is True About Advertising Reach

Multiple Choice

Which of the following statements is true about advertising reach?

A) Reach refers to the number of times a viewer is exposed to an ad.
B) Reach of a media vehicle can be defined as the "opportunities to see" an ad.
C) Frequency level expressed in a media plan overstates the actual level of reach to an ad.
D) The actual exposure to an ad is referred to as reach of a media vehicle.
E) Reach is of trivial importance at later stages of the adoption hierarchy.