Which of the Following Statements Is True of the Flighting

Multiple Choice

Which of the following statements is true of the flighting scheduling method?

A) It results in a lack of awareness of promotional messages during nonscheduled times.
B) It prohibits inclusion of more than one medium or media vehicle for advertising.
C) It usually results in high costs and overexposure.
D) It has a decreased likelihood of wearout.
E) It follows a continuous pattern of advertising without gaps or nonadvertising periods.