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    Exam 10: Media Planning and Strategy
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    _____ Calculates the Cost Per Thousand Based on the Target
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_____ Calculates the Cost Per Thousand Based on the Target

Question 70

Question 70

Multiple Choice

_____ calculates the cost per thousand based on the target audience rather than the overall audience.


A) BDI
B) CDI
C) Target CPM
D) Target market segmentation
E) Target buying power index

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