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    Exam 10: Media Planning and Strategy
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    When Trying to Attain Mass Coverage of the Entire U
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When Trying to Attain Mass Coverage of the Entire U

Question 74

Question 74

Multiple Choice

When trying to attain mass coverage of the entire U.S. market, which of the following forms of advertising would be most effective?


A) Transit
B) Television
C) Newspaper
D) Outdoor
E) Magazine

Correct Answer:

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