According to McCann-Erickson's Concept of Emotional Bonding, the Most Basic

Multiple Choice

According to McCann-Erickson's concept of emotional bonding, the most basic relationship a consumer has with a brand is how he or she thinks about the:

A) emotional ties he or she has with the product and/or brand.
B) brand personality.
C) product benefits.
D) product rank in the market.
E) market share of the product.