Which of the Following Statements Is True of Teaser Advertisements

Multiple Choice

Which of the following statements is true of teaser advertisements?

A) They depend on emotional bonding to generate publicity.
B) They do not work well when used for a short period of time.
C) Marketers should avoid rational appeals while creating them.
D) They focus on the transformational appeal of a product.
E) Marketers must be careful not to use them too long.