A Professional Race Car Driver Appears in an Ad Advocating

Multiple Choice

A professional race car driver appears in an ad advocating a particular motor oil brand. This is an example of a(n) :

A) comparison.
B) endorsement.
C) demonstration.
D) straight sell.
E) slice-of-lifE.The above scenario features an endorsement.Many advertisers prefer to have their messages presented by way of a testimonial, where a person praises a product or service on the basis of his or her personal experience with it.A related execution technique is the endorsement, where a well-known or respected individual such as a celebrity or expert in a product or service area speaks on behalf of the company or the brand.