According to Robert Smith, the Two Ways in Which Relevance

Multiple Choice

According to Robert Smith, the two ways in which relevance could be achieved are:

A) ad-to-brand relevance and brand-to-ad relevance.
B) ad-to-producer relevance and brand-to producer relevance.
C) ad-to-producer relevance and brand-to-consumer relevance.
D) ad-to-consumer relevance and brand-to-producer relevance.
E) ad-to-consumer relevance and brand-to-consumer relevancE.Relevance reflects the degree to which the various elements of the ad are meaningful, useful, or valuable to the consumer.Smith et al.suggest that relevance can be achieved in two ways.They are ad-to-consumer relevance and brand-to-consumer relevance.