Jonathan Is a Creative Director at Williams & Greene Inc

Multiple Choice

Jonathan is a creative director at Williams & Greene Inc., an advertising agency. He spends an hour every morning reading publications like Advertising Age, The Wall Street Journal, and Brand Week to gain a better understanding of what is happening in the world of marketing and advertising. This activity can be characterized as:

A) general preplanning input.
B) focus group studies.
C) verification research.
D) brainstorming.
E) problem detection research.