Multiple Choice
Leon is the creative director for an agency that has just been hired by a manufacturer of golfing equipment to create a new advertising campaign for the company's titanium clubs. Before developing any creative ideas, Leon reads some golfing magazines and spends time talking to friends and co-workers who play golf. These activities are part of the _____ step of the creative process outlined by Graham Wallas.
A) preparation
B) incubation
C) illumination
D) verification
E) revision
Correct Answer:
Verified
Correct Answer:
Verified
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