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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
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    In the Arbitrary Allocation Approach, No Systematic Thinking Occurs and No
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In the Arbitrary Allocation Approach, No Systematic Thinking Occurs and No

Question 77

Question 77

True/False

In the arbitrary allocation approach, no systematic thinking occurs and no objectives are budgeted for.

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