Which of the Following Statements Best Describes the Relationship Between

Multiple Choice

Which of the following statements best describes the relationship between marketing and communications objectives?

A) Marketing objectives and communications objectives are synonymous.
B) Marketing objectives evolve from communications objectives.
C) Communications objectives are derived from marketing objectives.
D) Communications objectives can be developed before the development of marketing objectives.
E) Both communications and marketing objectives are defined only in terms of the reach of a promotional strategy.