Before Setting Objectives for Advertising and Promotion, an Organization Should

Multiple Choice

Before setting objectives for advertising and promotion, an organization should:

A) conduct a situation analysis to identify marketing and promotional issues facing the firm.
B) develop its media plan and allocate the budget to each media.
C) evaluate the effectiveness of the advertising and promotional strategies.
D) conduct test marketing to check the effectiveness of the marketing strategies developed for the current products and services.
E) set its advertising and promotional budgets.