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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    Which of the Following Is at the Base of the Communication
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Which of the Following Is at the Base of the Communication

Question 61

Question 61

Multiple Choice

Which of the following is at the base of the communication effects pyramid?


A) Awareness
B) Preference
C) Trial
D) Purchase
E) Repurchase

Correct Answer:

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