To Be Effective, Marketing Objectives Need to Be

Multiple Choice

To be effective, marketing objectives need to be:

A) realistic and attainable.
B) erudite and challenging.
C) philosophical and fungible.
D) unquantifiable.
E) elaboratE.Good marketing objectives are quantifiable; they delineate the target market and note the time frame for accomplishing the goal (often one year) .To be effective, objectives must also be realistic and attainable.