As a Result of Economies of Scale, Smaller Advertisers

Multiple Choice

As a result of economies of scale, smaller advertisers:

A) are likely to enjoy more favorable advertising time and space than large advertisers.
B) have declining average costs of production.
C) get higher advertising rates than large advertisers.
D) can maintain advertising expenditure shares that are smaller than their market shares.
E) can accrue the advantages of advertising several products jointly.