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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    According to DAGMAR, the Basic Function of Advertising Is To
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According to DAGMAR, the Basic Function of Advertising Is To

Question 1

Question 1

Multiple Choice

According to DAGMAR, the basic function of advertising is to:


A) create sales.
B) communicate.
C) increase market share.
D) eliminate competition.
E) change consumer behavior.

Correct Answer:

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