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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
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    The Most Commonly Utilized Method of Budget Determination by Large
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The Most Commonly Utilized Method of Budget Determination by Large

Question 66

Question 66

Multiple Choice

The most commonly utilized method of budget determination by large firms is the:


A) competitive parity method.
B) objective and task method.
C) percentage of sales method.
D) arbitrary allocation method.
E) affordable method.

Correct Answer:

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