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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    Which of the Following Allocation Methods Makes Use of a Buildup
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Which of the Following Allocation Methods Makes Use of a Buildup

Question 108

Question 108

Multiple Choice

Which of the following allocation methods makes use of a buildup approach to setting budgets?


A) Percentage-of-sales
B) Arbitrary allocation
C) Competitive parity
D) Objective and task
E) Affordable

Correct Answer:

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