Multiple Choice
DAGMAR is:
A) a model for setting advertising goals.
B) a philosophy of consumer behavior.
C) a method of setting sales objectives.
D) a tool used to measure financial assets.
E) an attitude measurement devicE.Colley developed the DAGMAR model for setting advertising objectives and measuring the results of an ad campaign.The major thesis of this model is that communications effects are the logical basis for advertising goals and objectives against which success or failure should be measured.
Correct Answer:
Verified
Correct Answer:
Verified
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