The Objective and Task Method Is Most Difficult to Use

Multiple Choice

The objective and task method is most difficult to use when:

A) the product to be promoted is intangible and in the maturity stage of its product life cycle.
B) the product to be promoted is in the decline stage of its product life cycle.
C) the product to be promoted is a cash cow.
D) the product to be promoted is new to the market.
E) the product is typically tied to after-sales servicE.The objective and task method offers advantages over methods discussed earlier but is more difficult to implement when there is no track record for the product.