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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
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    Which of the Following Is at the Top of the Communication
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Which of the Following Is at the Top of the Communication

Question 115

Question 115

Multiple Choice

Which of the following is at the top of the communication effects pyramid?


A) Awareness
B) Knowledge
C) Liking
D) Preference
E) Repurchase

Correct Answer:

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