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    Advertising and Promotion Study Set 1
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    Exam 6: Source, Message, and Channel Factors
  5. Question
    Slice-Of-Life Advertising Can Be Used to Establish a Bond of Similarity
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Slice-Of-Life Advertising Can Be Used to Establish a Bond of Similarity

Question 88

Question 88

True/False

Slice-of-life advertising can be used to establish a bond of similarity between the communicator and the receiver, and to increase the source's level of persuasiveness.

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