A Potential Problem of Using Advertising with a Strong Fear

Multiple Choice

A potential problem of using advertising with a strong fear appeal to discourage drug abuse among teenagers is that:

A) there is no appropriate medium.
B) it works only in combination with a refutational appeal.
C) it may have inhibiting effects and be tuned out by teenagers.
D) a message with high levels of fear creates low self-esteem.
E) parents may be offended if the message is perceived as too frightening.