An Ad for Kool Kids, a Kidswear Company, Is Featured

Multiple Choice

An ad for Kool Kids, a kidswear company, is featured in the August issue of a teen magazine, Teen 360. The ad shows children between the ages of 3 and 12 on a ramp. In terms of the response stages of the persuasion matrix, the ad is ineffective in reaching the intended target audience, the parents, because:

A) its portrayal is offensive.
B) it contains jargons that are incomprehensible to the target audience.
C) the media channel used is inappropriate.
D) of the extensive clutter.
E) it is not endorsed by a celebrity parent.