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    Advertising and Promotion Study Set 1
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    Exam 6: Source, Message, and Channel Factors
  5. Question
    _____ Is Defined as an Affection for a Source as a Result
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_____ Is Defined as an Affection for a Source as a Result

Question 24

Question 24

Multiple Choice

_____ is defined as an affection for a source as a result of the source's physical appearance, behavior, or other physical characteristics.


A) Expertise
B) Power
C) Compliance
D) Familiarity
E) Likability

Correct Answer:

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