CL Inc, a Cellphone Company, Features Lean Carter, a Popular Movie

Multiple Choice

CL Inc., a cellphone company, features Lean Carter, a popular movie actor, in all of its print and broadcast advertising. The reason behind choosing the actor is that she is more likely to attract potential customers. The company faces heavy competition and the marketing team concluded that using a popular spokesperson will help break through the advertising clutter. Which of the following stages of the persuasion matrix is CL Inc. trying to influence?

A) Reception
B) Channel
C) Attention
D) Presentation
E) Behavior