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    Advertising and Promotion Study Set 1
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    Exam 6: Source, Message, and Channel Factors
  5. Question
    _____ Is Defined as an Attraction for a Source Based
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_____ Is Defined as an Attraction for a Source Based

Question 49

Question 49

Multiple Choice

_____ is defined as an attraction for a source based on a resemblance between the source and receiver of a message.


A) Likability
B) Familiarity
C) Similarity
D) Expertise
E) Power

Correct Answer:

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