Advertisers Can Protect Themselves Against Overexposure

Multiple Choice

Advertisers can protect themselves against overexposure:

A) by hiring more than one celebrity for endorsing a particular brand.
B) with an exclusivity clause limiting the number of products a celebrity can endorse.
C) by attempting to match the characteristics of the target market with the personality of a celebrity.
D) by creating celebrity advertisements that generate counterarguments.
E) by hiring common consumers instead of celebrities to feature in their commercials.