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An Ad Headline for Fantasia Ice Cream in a Local

Question 36

Multiple Choice

An ad headline for Fantasia ice cream in a local newspaper reads, "How can you relive your childhood this summer?" The only other information in the ad is a list of locations of Fantasia ice cream parlors in the city. This ad is:


A) an example of a rational appeal.
B) designed to let the target audience draw their own conclusions.
C) an example of an appeal based on refutation.
D) designed to express a two-sided message.
E) effective irrespective of the context of the advertising medium.

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