Typically, Advertisers Design Ads in Which the Visual Portion Is

Multiple Choice

Typically, advertisers design ads in which the visual portion is incongruent with or contradicts the verbal information in order to:

A) gain the attention of consumers.
B) enable consumers to draw their own conclusions.
C) reinforce the primacy effect.
D) get consumers to engage in more simplistic processing.
E) distract consumers from the negative aspects of the product.