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    Exam 5: The Communication Process
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    According to the Elaboration Likelihood Model (ELM), If the Involvement
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According to the Elaboration Likelihood Model (ELM), If the Involvement

Question 34

Question 34

True/False

According to the elaboration likelihood model (ELM), if the involvement level of the target audience is high, peripheral cues may be more important than detailed message arguments.

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