Multiple Choice
Which of the following is true of nonpersonal channels of communication?
A) It includes direct mail and billboards.
B) It includes methods such as e-mails and social media.
C) The Internet cannot be considered as a nonpersonal channel.
D) It does not include print media.
E) It does not include broadcast media.
Correct Answer:

Verified
Correct Answer:
Verified
Q30: The receiver's perception of the source of
Q31: When central processing of an advertising message
Q32: Salespeople serve as personal channels of communication
Q33: In the context of the marketing communication
Q34: According to the elaboration likelihood model (ELM),
Q36: _ is any unplanned distortion or interference
Q37: Marketers of products such as mustard, soya
Q38: Which of the following hierarchical response models
Q39: _ is defined as the passing of
Q40: The _ model is a response model