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    Advertising and Promotion Study Set 1
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    Exam 5: The Communication Process
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    The AIDA Model Was Developed to Represent the Stages During
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The AIDA Model Was Developed to Represent the Stages During

Question 44

Question 44

Multiple Choice

The AIDA model was developed to represent the stages during the _____ process.


A) personal-selling
B) magazine advertising
C) mass marketing
D) sales promotions
E) radio advertising

Correct Answer:

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