Multiple Choice
Trevor is watching a late night TV show when a low-budget commercial for a local restaurant comes on air. He is affronted by the poor quality of the commercial and immediately tunes out the message without processing any of the information. According to the elaboration likelihood model (ELM) , Trevor is engaging in which of the following routes to persuasion?
A) Support arguing
B) Central processing
C) Peripheral processing
D) Source bolstering
E) Source blocking
Correct Answer:
Verified
Correct Answer:
Verified
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