A Study Conducted by Scott Hawkins and Stephen Hoch Found

Multiple Choice

A study conducted by Scott Hawkins and Stephen Hoch found that under _____ conditions, repetition of simple product claims increased consumers' memory of and belief in those claims, and other items bought without much consideration use a heavy repetition strategy.

A) individual response
B) standard learning
C) dissonance/attribution
D) low-involvement
E) customary learning